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Date: 21/11/2017

Professional gritting and snow clearance experts AA Salt Services Ltd have seen a strong period of growth as the Worcester company sets its sights on a successful 2018.

The family-owned firm, which works with both commercial and private customers, has added to its team and refreshed its innovation and environmental approach.
Marking its 15th anniversary this year, owners Mark and Nicola Rogers have appointed son Ben Tanner who is leading on several technological and business development projects with customers in the retail, hotel, medical, education and sports sectors.
A key part of the 22-year-old’s role will be increasing awareness amongst customers of the services the company offers, which includes post-code specific weather forecasting technology and a real-time gritting data service - innovations which remove the stress of winter planning for customers.
The Himbleton-based firm has also seen a surge in demand for its services as word spreads about its environmental credentials. One example is the exclusive use of white marine salt for all of its work, which unlike traditional red grit and salt, is non-toxic and leaves no unsightly red residue on paths, stairs or roads.
AA Salt’s founding director Nikki Rogers, said: “It is wonderful to be growing the business with the second generation. Ben has watched the business from the beginning and now has his chance to make an impact. He is already bringing new ideas and new customers into our portfolio. We want to continue to improve our customer experience through the advances in technology and provide complete peace of mind for all our customers throughout the winter months.

“Our attention to detail, through our customer service, forecasting technology and materials, is making us stand out. More and more, people like the reassurance that every detail is taken care of and that they are complying with strict HSE regulations. They are putting their faith in us to make sure their premises, and the surrounding area, is safe from any hazards the British winter can bring. We do all the planning, forecasting and stock control of salt levels so customers can concentrate on their core business knowing we will keep them safe.
“Overall, we’ve got a great platform from which we can showcase our expertise further in 2018.”
AA Salt provides 24/7 gritting and snow clearance services to business parks, retail parks and car park operators. They are recognised experts in gritting, snow ploughing, the manual gritting of paths, stairs and fire exits, and also supply bulk loads of salt and serviced grit bins to businesses and private customers.