Midlands Air Ambulance Charity has launched its new Business Club, a free membership community for organisations that recognise the importance of its lifesaving service and want to play an active role in sustaining it for future generations.
The charity provides advanced pre-hospital emergency care across Gloucestershire, Herefordshire, Shropshire, Staffordshire, West Midlands and Worcestershire. Its three helicopters and critical care cars respond to serious accidents, medical emergencies and life-threatening incidents when every second counts.
As an independent charity, Midlands Air Ambulance Charity receives no Government funding for its daily operations and relies on donations, fundraising, and community support to remain operational.
Organisations can join the Business Club to support the charity while becoming part of a connected network of Midlands‑based businesses. Membership offers opportunities to meet like‑minded leaders, attend Business Club events, hear from operational crews and charity representatives, and engage with regional stakeholders.
Members also receive regular updates featuring news, events, opportunities and stories that highlight the impact of their support. A dedicated LinkedIn hub enables the Business Club community to connect, promote their businesses, share offers and collaborate.
Sophia Baker, corporate partnerships lead, said: “We know that many of the businesses we work with want to do more than support us financially. They want to connect with others, share their expertise, champion the region and play an active role in supporting a service that benefits us all. The Business Club gives organisations the opportunity to do just that.”
Businesses can join the Midlands Air Ambulance Charity Business Club: www.midlandsairambulance.com/businessclub/