Canva - Simple and effective designs for digital marketing

Description

This half-day course is an introductory session covering how to create simple and effective designs on Canva to use in your digital marketing.

Presented as an interactive workshop, this introductory course encourages questions and feedback using live website demos.

Who is this course for?
Business owners, marketing & PR professionals and anyone who may have an active interest in the marketing and PR of the company. This is an introductory course that assumes little or no previous knowledge of Canva.

Course Overview
This course is a 3.5-hour training session and is designed as an introduction to Canva, a graphic design platform, to create simple and effective designs such as social media graphics, presentations, posters, documents, and other visual content.

Prerequisites
This introductory course is aimed at those with little or no knowledge, or individuals in need of a refresh. Delivered as an interactive workshop via video conferencing software, Zoom delegates are encouraged to have access to a webcam and microphone to participate fully.

Course Content
This course is broken down into the following sections, covering the below topics.
• The different types of image file and why they matter (jpg, png, gif and more)
• How to create an effective Brand Kit
• Creating designs from templates
• Custom designs and dimensions
• Collaborating with team members
• The perks of “Pro”
• Optimising images for web