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Date: 03/07/2018

Creating an ethos where litter is socially unacceptable is the aim of the Stop the Drop litter campaign. It was launched in January 2016 with a two pronged approach of educating everyone not to drop litter and encouraging communities to pick up litter.

The campaign is going from strength to strength with increasing  members of the public taking responsibility for their waste and participating in community litter picks. People are less likely to drop litter in clean areas hence the aim of the campaign is to keep Herefordshire beautiful by clearing it of litter.
Litter picking groups, such as the Hereford Community Clean Up Group, are springing up all over the County and Stop the Drop is supporting these volunteers in numerous ways including providing litter picking equipment.  In April 2018 57 community litter picks took place and statistics indicate that the amount of litter being collected decreased by over 100 tonnes between 2016/2017 – 2017/2018.
The Stop the Drop litter pledge campaign was launched in February with the aim of spreading the word that litter is unacceptable and that we’re all united in ridding Herefordshire of litter. By signing the pledge people are committing themselves to keeping their areas clear of litter, encouraging others to do the same and displaying the pledge certificate on their premises to raise awareness of the campaign.   
Haygrove Ltd was the first business to sign the litter pledge but many businesses large and small have signed the Pledge.  Recent businesses who have signed the pledge include Asda, Arriva trains, Curry’s PC World, Philip Morris, TK Maxx, WH Smith and Waitrose.

For more information or to get involved please visit the website or email