When a business owner gets a quote for a new website and it comes in at £3,000, £8,000, or £15,000, a fairly reasonable question follows: why?
It’s not always obvious, websites look like websites and you can’t always see what’s under the bonnet.
A lower-cost website is usually built on a template. It’s configured, not crafted. It’ll look reasonable, load when you type the address, and do the basics. For some businesses, that’s exactly what’s needed.
A higher-cost website is built around how your business actually works. That might mean a booking system that talks to your calendar, a CRM integration, a gallery that showcases your work properly, or a mobile experience that doesn’t make visitors give up. It takes longer, requires more skill, and costs more as a result.
The question isn’t “why does this cost so much?”, it’s “what do I really need?”
A business taking most of its enquiries by phone, from repeat customers, probably doesn’t need a complex site. A business trying to grow, win new customers, or compete in a busy market usually does.
Getting that answer right before spending the money is worth the conversation.
For a full breakdown of what websites cost and what drives the difference, visit https://kupu.co.uk/thoughts/website-investment-guide