Many small business websites look the part. They have a homepage, a services page, maybe some photos. They load when you type in the address. Job done, right?
Not quite. Looking functional and actually working for your business are two very different things.
Here are three things a website should be doing:
1. Telling visitors immediately what you do. Not after scrolling or buried in the third paragraph. Within the first few seconds of landing on your site, a visitor should know exactly what you offer and whether it’s relevant to them. If they have to go looking, most won’t bother.
2. Working properly on a phone. More than half of all website visits now happen on a mobile device. If your site is slow to load, hard to navigate, or requires pinching and zooming to read, those visitors are leaving, and probably heading straight to a competitor.
3. Making it easy to get in touch. A surprising number of business websites bury the contact details, hide the phone number, or rely on a form that looks like it was designed in 2009. If getting in touch requires effort, people won’t make that effort.
None of this requires a full redesign, sometimes the fixes are simpler than you’d expect.
For a straightforward guide to what these gaps cost to address, visit kupu.co.uk/thoughts/website-investment-guide