Building real connections with trust and authenticity is vital to success in business.
Marketing any business is challenging and business owners are always looking for new and exciting ways to get clients to notice their services or products.
At a time when there is a welcome shift to ensuring we are taking steps to tackle climate change, it is important that every business is open about the way they are working to take care of their environmental responsibilities.
Understanding how to utilize marketing approaches well that are more sustainable is a key aspect of business identity and the authenticity of every staff team’s way of working within their industry.
How to use your digital marketing for sustainability
Digital marking is a great way to build sustainable working practices in your business. Marketing can feel like you are swimming in an ocean at times. There are steps you can take to empower your staff team, giving them tools to express their specialist skills and knowledge and the space to present them to other businesses and clients.
Sustainable working is so much more than just being green; it is about taking care of your staff and colleagues through listening to and valuing their experience of working within your business.
A key tool of your digital marketing is your website and the key to enabling this tool is the people within the business- the experts! Encouraging your team to write about their work, to share the steps they are taking toward sustainability, and relating to the United Nations Sustainable Development Goals (SDGs) of 2015 will allow them to showcase their knowledge. A regularly updated team blog on your website is a key strategy for digital marketing for every business in a digital age.
Make connections through team website blogs This simple, effective and financially efficient solution to support your professional website gives you the opportunity to add keywords to your blogs and back-links to your website that support your website domain authority, SEO and your ranking on search engine results pages (SERPs).
Reach outward and share your aspirations and the change you want to make through your company and the team working with you. Look to key guidance such as ESG Ratings and sustainable development goals as a foundation to support working towards more sustainable ways of working in business.
The network of businesses in your local area is a vital support system for your business. Sharing expertise places, us all in a position of mutual benefit and by welcoming connections, we grow together.
A space for celebration and sharing how each unique business is taking steps to change their way of working, consciously and actively taking care of human rights and sustainably for our planet and the people we work with.
Sustainable business is more than being green.
This is a focus for businesses that is a key priority and there are a whole host of questions business leaders can ask themselves to keep challenging their approach and keep evolving.
How do you take care of your employees? How do you minimize any negative impact on our natural environment? The SDGs are a great foundation to show us all that being sustainable is more than just thinking green and blogging about your steps to sustainability is a key strategy to enable your website as a key tool through regularly updated, keyworded content that helps you get found by search engines.
The opportunity to change the way things are done now for a better future, a change to inspire and learn from other businesses in your industry and a chance to connect with your clients on authentic values and a shared commitment to real impact and change.