Nifty Communications has taken significant steps into the fashion industry working alongside luxury streetwear brand, FORmE, right from concept through to launch.
FORmE encourages people to have the confidence to be completely who they are, without feeling the need to conform to other people’s views and opinions. Nifty provided the full services to the brand for its launch, including PR, digital, creative and social media. The Worcestershire-based agency will now continue to work with FORmE, providing crucial support as the brand grows through its infancy.
The wording on the front of FORmE’s clothing is written backwards and only makes sense when looking in the mirror, serving as a much-needed reminder to always do what makes you happy and not to live for the approval of others.
The brand also has the Monsters range, a friendly little reminder to smile no matter what you’re going through, and to know that whenever you’re wearing FORmE you are never alone. Each monster represents a key component for living a positive life; self-confidence, gratitude and positive thinking. They remind people to be happy, confident and grateful for who they are.
Nifty also worked closely with FORmE to establish key concept ideas that have provided a launchpad for marketing campaigns, providing crucial traffic and engagement for the brand.
Daniel Watson, founder and CEO of FORmE, said: “Starting a business is extremely challenging and takes a large amount of industry expertise. I am grateful we had Nifty to guide us through and I look forward to continuing to work with them in the future.”
Christian Collison, Nifty Communications CEO, added: “It’s been great working with FORmE, not only are the products high quality, the brand represents an important message which we just had to get behind. We now hope for many more successes in the future.”
Nifty Communications is a performance marketing agency with more than 20 years’ experience inside top-flight sports, health & fitness, hospitality and the food and drink industries. For more information, please visit www.niftycomms.com.