Independent agency, Ecrubox Digital, have launched an exclusive report to help guide and support businesses as they undergo digital transformations during a time of economic uncertainty.
The Worcestershire based digital marketing agency bootstrapped the global campaign, curating worldwide discussions, insight and data, to help small businesses remain at the forefront of e-commerce change.
“The majority of brands and retailers understood the value of e-commerce before COVID, however, what they need to now consider is how to further advance and improve their online offering to keep customers engaged and delighted in an increasingly crowded market.”
Heather Horton, Co-Founder of Ecrubox Digital
Conversation led and data-driven, Human Commerce dives into key take-aways from industry leaders and decision makers, dissecting the data pulled from marketing professionals globally and presenting a series of interviews that explore the future of e-commerce and howbrands should be responding.
The campaign was launched post-COVID to help brands and key players identify opportunities for building and bridging gaps between
e-commerce and retail through the use of technology.
The passionate team at Ecrubox Digital had already observed how technology was powering the “delight” factor for users, when documenting interviews with CEOs from global fashion houses such as Diane Von Furstenburg, technology startups such as Bluebite and global investors in Europe. They developed real-time data through surveys, and conducted a range of interviews to form a fully produced video series, culminating in a round table discussion at the worldwide global innovation conference, Fashinnovation.
60% of marketers said that improving the purchase journey would be a key focus post COVID
Digital storefronts are vital in order for brands to foster a direct connection with their community and to continue selling and communicating throughout the current climate. The Human Commerce report uncovers the latest innovations, solutions and current trends that e-commerce leaders are focusing on, in order to stand apart from other brands and continue experiencing growth even in a recession.