Your approach to marketing is a key element in building a successful business. You may need to look within your company team to source strengths and marketing experience or you may need to reach out to an experienced team of digital marketers to support you to raise brand awareness and get your company noticed.
A digital marketing team will be able to create a marketing strategy with you. Using your knowledge of your industry, your experience within your business as well as before it, and using a collaborative approach to understand your budget and your intended outcomes from your marketing strategy.
It is important that you understand the elements included in a marketing strategy as you begin planning with your marketing team and this blog will help you to understand the foundations of this planning process.
Website Design for brand accessibility
If you haven’t already got a website, or you are looking to update, this is the key player in your marketing strategy in a digital age. A place for you to share your brand identity, your company values and ethos, and a point of contact for potential business links and customers; your website needs to be ready to support everything you are doing to have an impact on your business.
Graphic Design for brand identity
The visual representation of your company should be clear throughout every channel of your marketing. The imagery used and the style of design will filter through every aspect of your brand’s representation, allowing customers to feel familiar with your business and ready to connect.
Content Writing for brand communication
Copywriting often holds together graphics and web. Providing the words to communicate anything, on anything, is where we come in! Marketing website copy that is keyworded for SEO, written content for brochures, banners, exhibition stands, blogs or social media. In other words, we write across industries and for anyone from small businesses, new start-ups, or larger, global companies too.
What is SEO?
SEO specialists understand how the back end of your website is functioning to increase the chance of you getting found on a Google search. Search Engine Optimization (SEO) is the making or breaking of the success of your website. If you aren’t getting found on search engines, you aren’t connecting with your clients or customers.
Search Engine Optimization (SEO) of your site for keys words, using the correct heading tags and link building to support domain authority. These are just for starters…
The fast-paced nature of social media means that having a professional writer can generate content quickly; responding to new trends, and developments in the news and giving you more words in less time. This means efficient use of your company’s marketing budget.
Understanding the nature of each individual social media platform eats into valuable working hours for anyone running a business. By using TIEM to create your social media content for you and provide Social Media Support,
you are making sure that your company has a professional image across the platforms which you select for your business. When your content is written by a writer who understands the platform it gives you the biggest impact on your social media content across the whole of your online reach.
Building a Bespoke Monthly Marketing Plan
A Talented team will show a range of skills within the possible services within digital marketing. Understanding the different services and different approaches to getting your business noticed is the number one job as you find the team you will work with. As you explore the options together, you will feel what will work for you and your brand, learning from your digital marketing team about how to use your marketing budget for maximum impact.
From graphic design, brand identity development, digital interaction design, website design and functionality to content writing for digital platforms; each element of marketing requires different skill sets and talents, and a strong team will represent each of these elements within their staff selection.
There is never a simple answer to a marketing question. However, we select and balance our solutions from our three main elements. To achieve this, we need knowledge of the marketing trends of your company’s industry and innovation from our team.
We are proud of our collaborative process to build bespoke monthly marketing packages, finding ways to impact upon your reach without wiping out your marketing budget.
We use a combination of blogs, social media, high quality content writing combined with excellent graphic design imagery, from our multi-award-winning team, to find innovative solutions to marketing. These approaches are collaborative and recognise each of our clients’ expertise in your industry, alongside our skills and knowledge in marketing across industries with over 30 years of combined team experience.