Collaboration is key to PR success for Chamber Members

Herefordshire & Worcestershire Chamber of Commerce welcomed a group of collaborative Members to speak about the benefits of public relations at their recent Women’s Business Forum hosted at Spetchley Park.

The idea was shaped when Ruby Edwards, owner of You Do Better PR Agency based near Pershore, was invited to speak at the event by the Chamber.

A collaborative approach is key to the success of Ruby’s business and she invited Lorraine Henry, founder of fellow county agency, Henry Pepper PR, to join her in outlining what PR is and the impact it can have on all businesses.

In addition, and in line with the Chamber’s current theme of charity and non-profit organisations, invites were extended to four local charities and good causes to provide an insight into how PR has worked for them.

Yasmin Bent from the Chamber said: “The collaboration between our Member speakers, You Do Better, Henry Pepper PR and the three charitable organisations gave a fantastic insight into what great work charities and good causes do and what a diverse range we have in the two counties, all supporting important causes. It was great to hear how imperative PR can be in helping charities raise awareness of their services, gain funding and support from local businesses.”

Lorraine added: “The Women’s Business Forum is always a popular event in the Chamber’s calendar and it was brilliant to see so many businesswomen attending, asking questions and networking. PR and media relations has benefitted countless charities across the two counties so it was great to get everyone together and really focus on what PR can deliver. Ruby and the Chamber organised a superb event.”

The organisations who presented were the Grace Kelly Ladybird Trust, Worcestershire Community Foundation, Primrose Hospice and Funny Blood.

Readers looking for more information about the Women’s Business Forum can visit here.