In today’s digital world, businesses widely understand the necessity of a strong social media presence. However, with what feels like an endless choice of social media platforms, it’s a challenge to understand which ones your business should focus on.
Yet the choice can be very simple.
Only focus on the platforms where your audience are.
If your audience mostly use LinkedIn, focus on building a following there.
If your audience mostly engage with educational video content, start creating your own.
There’s no point spending valuable time and resources creating videos for TikTok just because it’s a popular platform.
Overall: Facebook, Instagram and TikTok can work wonders for a B2C e-commerce business while LinkedIn can be perfect for B2B.
It’s important that you focus on the right platforms for your business, making sure that the platforms you use will have the biggest impact on business growth and provide the best ROI.
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