Wyevale Nurseries’ new Hydrangea ‘Cherry Explosion’ to fundraise for Perennial this year

GARDENERS wishing to support and raise funds for the horticultural industry charity Perennial can this year purchase a new easy-to-grow hydrangea with proceeds going to the organisation (2024).

Hereford-based Wyevale Nurseries says Hydrangea macrophylla ‘Cherry Explosion’, which was launched at the 2023 Horticultural Trades Association (HTA) National Plant Show, is being sold into retailers now (March 2024).

Andy Johnson, Managing Director of Wyevale Nurseries, explains: “We’re delighted to be adding another plant to the collection already available for gardeners to buy through garden centres to help fundraise for the charity. Plants for Perennial is a collaborative scheme between the organisation and four major wholesale nurseries in Herefordshire and Worcestershire, including us.

“It’s designed to raise awareness and funds to support all those who work with plants, flowers, grass or trees. These are the people who help nurture, create and tend the plants and green spaces that help boost everyone’s wellbeing and health.

“Last year, all the nurseries involved collectively raised an amazing £16,000 for the charity and we know that every plant adds a seed of hope to someone’s life while creating an abundance of colour, form, fragrance and wildlife in gardens.

“This year, we’ve added another plant to the collection, which is the first shrub to be included in the Plants for Perennial range. This is our new Hydrangea macrophylla ‘Cherry Explosion’. It provides the perfect pop of colour to any garden space, without the need for high maintenance.”

Its long-lasting blooms attract an abundance of pollinators and are ideal for cutting, while its foliage turns deep burgundy in the autumn for extended seasonal interest.

Retail Sales Manager at Wyevale Nurseries, Colin Stanley, who has been heavily involved in the fundraising initiative, adds: “It’s wonderful to be adding this plant to our Plants for Perennial offering for retailers this year. It’s a fantastic colour break in lace-cap hydrangea and provides a literal explosion of extra-large, cherry red open flower petals with a profusion of sparkling pink flowers in the centre. The flowers appear from top to bottom of the plant too.

“This new hydrangea is happy growing in any well-drained soil and particularly likes a sunny spot, preferably morning sun and afternoon dappled shade. It requires little maintenance, only deadheading and a late season prune to retain its compact, rounded shape.

“Very easy to grow with minimal trimming to shape it required, it has a naturally compact, round habit. Overall height and spread achieved can be up to three x four metres, so it would make a wonderful hedge.”

Hydrangea macrophylla ‘Cherry Explosion’ has a long flowering period from June through to late September. The more indirect sunlight the plant receives the more vibrant the flower colour. If planted in acid soil the flowers will turn lavender in colour.

It’s ideal for planting in containers for a splash of colour on the patio, or in mixed borders and is a perfect pollinator and an excellent provider of cut flowers for arrangements.

Wyevale Nurseries and the other three commercial growers involved with the Plants for Perennial scheme are selling a range of plants into garden centres and retailers to help fundraise for the charity.

The collection includes Salvia ‘Cuello Pink’ and ‘Cuello White’ also from Wyevale Nurseries, as well as the new Hydrangea macrophylla ‘Cherry Explosion’, Dianthus ‘Pink Celebration’ from Allensmore Nurseries and, new for 2024, Fuchsia ‘Waltz Jubilteen’, Nemesia ‘Peaches and Cream’ from The Bransford Webbs Plant Company and Clematis ‘Prince George’ from New Leaf Plants.

Perennial Corporate Partnership Manager, Phil Swainston, explains: “We’re thrilled that the Plants for Perennial scheme is continuing to flourish and grow, with huge thanks to Allensmore Nurseries, The Bransford Webbs Company, New Leaf Plants and Wyevale Nurseries.

“Buying these beautiful plants this year will continue to raise funds and awareness for people working in horticulture and their families, whose plant and garden creations we all benefit from.”

Perennial is the UK’s only charity supporting all those working in the horticultural community, as well as those who have retired, who dedicate their passion, time and energy to keeping Britain beautiful.

The ultimate aim is for everyone to know that Perennial is there for them. That not only is there free, tailored one-to-one confidential support on hand when needed, but that everyone can access the free advice and information available 24/7 online, covering topics such as the impact of health issues, bereavement, redundancy, family breakdowns, career progression, as well as impartial money management and health & wellbeing tools.

The Plants for Perennial including Hydrangea macrophylla ‘Cherry Explosion’ and Salvia ‘Cuello Pink’ and ‘Cuello White’ will be available for gardeners to buy this year from participating garden centres and retailers nationwide.

For further trade details, please call Wyevale Nurseries on 01432 845 200 or visit www.wyevalenurseries.co.uk.