Artwork by brand design specialist Wondrous has been credited with helping to deliver a significant breakthrough in the UK for global environmentally-friendly coffin manufacturer LifeArt.
The creative agency, based in Hagley, north Worcestershire, was appointed by LifeArt Coffins UK Ltd to develop artwork for its exhibition stand at the National Funeral Exhibition, which took place in early June, in Warwickshire.
Following a brief aimed at raising awareness within the funeral sector of climate breakdown, Wondrous’ Creative Director Ben Baker combined imagery depicting both a dying and healthy planet to highlight the difference LifeArt’s funeral products can make in both cremation and burial.
Messaging on the stand appealed to funeral directors by explaining how they can help clients reduce their carbon footprint – or final footprint.
Chief Executive of LifeArt Simon Rothwell said: “We are incredibly impressed with Wondrous, who delivered a fantastic creative within a short turnaround time. The stand really resonated with visitors at the National Funeral Exhibition and as a result we’ve taken significant orders from a raft of new clients. It’s been a real breakthrough moment in the UK market for LifeArt.”
Ben Baker said: “LifeArt is an impressive business that is on course to seriously reduce the environmental impact of funerals around the world. We were delighted to work with them to provide artwork that helps meet their sales objectives.”