Three Counties Showground is one of the West Midlands’ most versatile and well‑established event venues, set at the foot of the Malvern Hills and proudly owned by the Three Counties Agricultural Society. With a heritage spanning almost 180 years, the Showground plays a vital role in supporting rural businesses, education and community life across Herefordshire, Worcestershire and Gloucestershire with its fundraising events; Royal Three Counties Show (12-14 June 2026), Malvern Autumn Show (25-27 September 2026) and RHS Malvern Spring Festival (6-9 May 2027).
Situated just outside Malvern, the Showground hosts a wide and varied calendar of nationally recognised events alongside conferences, exhibitions, trade shows and private functions. Its extensive footprint offers a flexible mix of indoor and outdoor spaces, modern exhibition halls and excellent transport links, making it an adaptable venue for businesses of all sizes.
The Showground is best known as the home of some of the UK’s most respected public events. These include the Royal Three Counties Show, a flagship celebration of agriculture, food and rural life attracting tens of thousands of visitors each year; RHS Malvern Spring Festival, a highlight of the national gardening calendar showcasing award‑winning show gardens, planting and expert talks; and Malvern Autumn Show, a seasonal celebration showcasing the best plants for Autumn colour and the CANNA UK National Giant Vegetables Competition.
With a strong commitment to sustainability, innovation and business collaboration, Three Counties Showground is more than just an events venue – it is a regional hub that connects growers, producers, entrepreneurs and communities. Through its events and year‑round venue hire, it continues to make a significant economic and cultural contribution to the local area and beyond.