Further to an idea from Ruby Edwards at You Do Better PR, Worcester’s high technology company Syentium has shared their story with The International Criminal Police Organization, Interpol.
Syentium are leaders in the design, development and implementation of automated detection of illegal and targeted items in x-ray security screening systems. Their technology automatically detects trafficked CITES, protected species, zoonotic items and contraband – something which Interpol is heavily involved with.
So, when Founder and CEO, Michael Lamb, wanted to share his technology without disclosing his technology secrets, he went to Ruby and her team at You Do Better to come up with a plan.
Together, they targeted their market, aimed and fired their story in video format, which has since been streamed globally by Interpol Wild Life Group: https://vimeo.com/480877628/85bac3cd86
Michael says:
“I’m delighted that our work has been recognised at such a global level and is now being examined by many governments for integration into their systems to target contraband and illegal wildlife trafficking.”
More about Syentium can be found: https://syentium.com/ and to learn more about how PR can support you and your business please go to: https://www.youdobetter.co.uk/