CHAMBER members Selcraft UK are well-respected Medallists, Insignia and Badgemakers with experience spanning a millennia (think Roman Legionnaire!) and it has always been a necessity to move with the times and embrace the changing technologies.
Since 1973, when Selcraft was founded, the team have always maintained a policy focused on using innovation wherever possible. For example, a major contributor to their continued success, without doubt, was employing computer aided design (CAD) into their business culture back in 2000.
Originally all designs were literally drawn by hand to sketch the draft idea through to a hand painted image (a work of art indeed!) showing how the item would appear when made in metal.
Director, Carl Huxley, says: “As you can imagine this was highly labour intensive, time-consuming and costly exercise. It was also fraught with difficulties, should the client decide the item be a different size or appearance…so literally back to the drawing board!
Initially the technology for design was humble compared to its evolution to present day and certainly as it will evolve in the future. Now we use Virtual Reality – and sometimes Augmented Reality – to support our work. Times have changed and we love changing with them to ensure our clients enjoy the best end result.”
More about Selcraft’s special commissions, CAD design and use of VA can be found on their blog: https://www.selcraft.com/selcraft-uk-embrace-the-changes-with-use-of-virtual-reality-to-aid-design/. To chat with Carl direct, call 01886 833444.