Search Engine Optimisation

Description

PLEASE NOTE: This course is currently available fully funded, meaning it can be attended at no cost to you or your organisation.
This course is applicable to funding due to our new partnership with Heart of Worcestershire College. If you would like to take advantage of this opportunity and secure a place on the course free of charge, please contact our training team by emailing [email protected]. A member of the team will guide you through the booking process and provide any further information you may need.

Overview
The most popular and most powerful form of marketing, and is now easier than ever for businesses of all sizes to use.
Learn how to make the most of SEO to engage with your audience and increase traffic to your website and your business.

Who is this course for?
Business owners, marketing & PR managers (or staff) and anyone who may have an active interest in the marketing and PR of the company. An introductory course that assumes little or no previous knowledge in digital marketing and PR.

Course Overview
This half-day course will be presented as an interactive workshop, encouraging questions, live examples and feedback as you progress through the material. The course starts at 9.00am and finishes at around 12.30pm, with a coffee break at around 11.00am.

It will be broken down into the following sections, to guide you through the process of a digital marketing and PR campaign, from start to finish:

• An overview to SEO
• Competitive analysis
• Your target audience
• Content structure and themes
• Article c