Orphans Press, based in Leominster, have been appointed to lead a new destination marketing campaign for Herefordshire as part of an exciting new project which aims to boost the county’s tourism recovery.
The work is part of a £440,000 campaign being funded by the Marches Local Enterprise Fund. A Steering Group has been appointed with members including Herefordshire Council, the Herefordshire Business Board as well as individuals from a cross-section of tourism businesses.
The marketing plan will include a visual facelift for the Visit Herefordshire brand, creative campaigns and a new web presence.
Orphans will be collaborating with Rural Media for creative content and will be working alongside Travel Tonic, also based on Herefordshire, who have been appointed to lead PR and social media.
Local businesses and organisations wishing to stay updated and find details about upcoming campaigns can join the ‘Visit Herefordshire – Green and Delicious’ Facebook group.
www.orphans.co.uk