Number Fifteen has commenced management of a season-long customer experience project on behalf of Worcestershire County Cricket Club. The project involves mystery shopping, customer experience and employee experience.
After gathering visitor and supporter feedback throughout 2023, the Club unveiled several exciting changes to its T20 Vitality Blast Matchday Experience last Friday, both at Visit Worcestershire New Road and digitally.
Head of Commercial at WCCC, Joe Tromans said, “Our journey to deliver great experiences isn’t over. The project being managed by Number Fifteen has taken our customer experience research to a new level.”
“Feedback is our bridge to greatness. Step by step, we aim to create truly great experiences for everyone who visits Visit Worcestershire New Road or engages with us digitally.”
Kelly White, Managing Director of Number Fifteen Recruitment said, “We are delighted that the customer experience project has commenced, and we have already been able to make several recommendations to the Club, who are committed to a culture of continuous improvement and strategic planning.”
She continued, “Establishing the right recruitment strategy is essential in order to create a defined customer experience and positive internal culture. Ideally, businesses need to bring existing staff into line with the business culture and customer service goals and use the same parameters to inform future recruitment.”
“Additionally, employees who feel empowered, valued, and motivated at work are more likely to deliver a positive customer experience.”
“We are looking forward to supporting WCCC as an Official Partner”.