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Date: 01/12/2017

Hereford-based film, digital arts and media charity and production company Rural Media has recently been in East China port city Ningbo and Chinese media capital Shanghai to explore potential Anglo-Sino business opportunities and co-productions

Development Manager Rich Matthews attended the 2nd Annual Ningbo International Microfilm Festival, giving a presentation on UK short filmmaking and presenting an award (including an introduction in Mandarin!) at the Festival’s Awards Ceremony, shown live to 10 million people in the region.
The second leg of the trip took Matthews to Shanghai for a series of business meetings, including the Shanghai Media Group, China Film International, ALD Cultural Development Institute, Department for International Trade and the China-Britain Business Council.
“China is ahead of the game with Microfilm,” says Matthews, “which specifically recognises the potential of short online films as the future of smartphone entertainment. With Rural Media’s interest in talent development and commitment to short form film with the Random Acts programme and partnering on the Hereford College of Art’s BA in Short Form Filmmaking, the trip was an invaluable experience that has already yielded some great opportunities for our regional networks.”