Wildjac, the sustainability-focused and independent spirits brand based in the heart of the Wyre Forest, will serve up its signature Cherry Wood Spiced Rum in innovative 100% aluminium recycled Alumini® 5cl Bottles on easyJet flights departing from Bristol and London Gatwick Airport from the 20th March 2024.
This ground-breaking release marks a stride towards supporting local, independent businesses focused on delivering a sustainable alternative within the spirits industry.
Wildjac’s Cherry Wood Spiced Rum is presented in an impressively light and 100% recycled aluminium 5cl bottle, reflecting Wildjac’s commitment to premium spirits and sustainable practices.
Taking centre-stage as a game-changer in the travel spirits industry, the Alumini® bottles are endlessly and easily recyclable as well as being shatterproof, light and presented in a unique, compact shape that makes it more efficient to store onboard. Huge credit goes to David Mills and Sustainaholics for this collaboration and for developing the 5cl 100% recycled aluminium bottles that the travel sector is using today.
Wildjac’s Cherry Wood Spiced Rum is crafted from barrel-aged rum sourced from Barbados and South America, infused with rich cherry fruit and a rounded vanilla oak finish. Travellers will also be able to discover Wildjac’s Cherry Wood Spiced Rum in 70cl paper bottles at Gatwick and Bristol Airport duty-free. These frugal bottles are fully recyclable with the outer paper casing and cap being recyclable curbside, and the soft plastic liner is accepted at major supermarkets and recycling centres.
Ashleigh Bourne, Managing Director at Wildjac commented: “I am thrilled to announce the launch of our Alumini bottles on easyJet flights. Being an independent, Bewdley-based distillery committed to sustainability and community, partnering with a renowned company like easyJet is an exciting opportunity for us. Our spirits, crafted with foraged botanicals from the Worcestershire countryside, reflect our dedication to premium quality and environmental responsibility. We are proud to represent the Wyre Forest and be showcased by such a prominent company and look forward to sharing our premium, sustainable spirits with travellers around the world.”
David Mills, founder of Sustainaholics, commented: “We’re incredibly proud to launch our award-winning Alumini® in this industry-first collaboration with easyJet and Wildjac. We have the best possible launch airline in our mission to promote more travel-friendly solutions and showcase the innovation being delivered to the UK spirits industry today by independent challenger brands committed to producing great-tasting drinks that minimise our impact on the planet.”
Simon Cox, Director of Inflight Retail at easyJet commented: “Here at easyJet, we are always looking to enhance our customer experience, whether it’s our delicious on-the-go food and snacks, duty-free shopping in the air as well as onboard beverages. We are delighted to be offering our customers even more choice and variety as we welcome Worcestershire-based distillery, Wildjac.”
