The competition is different to many in that its focus is to look at the whole package – quality, value and packaging. To win a Silver Medal for our Hussingtree Bumbleberry Dry Gin and Bronze Medal for our Hussingtree Asparagus Dry Gin reflects the growing reputation of these two spirits.
You can read our full press release below.
At the 3rd London Spirits Competition, which took place in London in July 2020, Hussingtree Gin won Silver and Bronze medals – the ultimate seal of approval in the global spirits industry. In order to receive this distinction, Hussingtree Gin needed to score highly in three different categories: Quality, Value and Packaging.
What makes the London Spirits Competition different from its peers is that it does not just taste the spirits blind, but goes two steps further.
First it takes off the cover to reveal the spirit’s label, design and packaging and asks its judges to base a proportion of its scores on what spirits look like, and how successful it is in the story it is trying to tell, and then equally crucially from a consumer’s point of view how does the brand’s look, feel, taste and quality match up to its price point. Does it offer the consumer true value for money?
Its focus is to therefore award and celebrate the spirits that spirits drinks actually want to buy, whether at a retail store or ordering off a menu in a restaurant.
Duncan Gilroy, director at family owned and run Hussingtree Gin says, “The authority that an award from the London Spirits Competition brings, comes from the power of being judged across quality, value and appearance, the high quality of the judges and the intensely competitive product set. We are delighted that our Hussingtree Asparagus Dry Gin and Hussingtree Bumbleberry Dry Gin were both rewarded with medals.”
The London Spirits Competition is assessed and judged by a leading panel of top level spirits buyers, all of whom have current direct commercial buying responsibility. Along with spirits consultants and experts who are also directly involved in the development of new spirits brands or buying spirits for commercial resale.
The 2020 London Spirits Competition had 424 Gin brands entered in the competition, with 69 countries represented.
About Hussingtree Gin
Based in rural Worcestershire, Hussingtree Gin is focused on taking inspiration from the product grown within their home county. Each of their gins is handcrafted and produced in small batches, reflecting the true nature of artisan craft gin.