The benefits for businesses and charities of working together have long been realised. Aligning your business with a charity that connects with your own values can be a valuable growth opportunity, as well as providing the warm fuzzy feeling of making a real difference to your chosen cause.
When it comes to event sponsorship this mutually beneficial partnership can go a step further and it’s important to discuss the aims that your business wants to achieve from this investment and explore the opportunities that exist beyond the usual logos, tickets and press releases.
Charity event sponsorship can offer low-cost marketing for your business. The charity will have its own, often very engaged and invested, audience and so can offer a good ROI and a new way to differentiate your business. Customers are increasingly mindful so demonstrating your commitment to a charitable cause can improve public perception of your brand. Charity events can also be wonderful opportunities for client entertainment or staff appreciation.
Worcestershire Acute Hospitals Charity will soon be hosting the annual Worcestershire Acute Hospitals NHS Trust’s Staff Awards and will be offering a range of sponsorship opportunities that we hope will offer your business all the benefits that you are aiming to achieve.