Hay-on-Wye, Wales — Hay Festival, the world-renowned celebration of literature, ideas, and creativity, will return to the edge of the Bannau Brycheiniog National Park from 21–31 May 2026, inviting audiences and exhibitors to experience eleven days of talks, performance, debate, and discovery.
Bringing together artists, thinkers, and culturally curious audiences from around the globe, Hay Festival Hay-on-Wye 2026 promises a world of different experiences within its free-to-enter tented village. Visitors can expect an inspiring programme of conversations, workshops, live music, comedy, great food and drink, and unexpected encounters that define the spirit of the Festival.
Launching the best new books and exploring major global issues, the Festival will feature award-winning writers, creatives, policymakers, pioneers, and innovators from every corner of the world. Evenings will come alive with performances from some of the world’s most exciting artists, offering entertainment and joy late into the night.
Exhibitor Opportunities Now Open
Each year, more than 150,000 visitors attend Hay Festival Hay-on-Wye, creating a vibrant and curious marketplace for exhibitors seeking to reach new audiences.
Organisations joining the 2026 edition will benefit from:
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Direct engagement with a large, international audience eager to discover new ideas, products, and innovations.
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A prominent place within the Festival experience, showcasing their work alongside leading thinkers, makers, and creators.
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A carefully designed, high-footfall exhibitor village, built for all-weather operation and supported by a dedicated on-site team.
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A diverse community of over 50 participating businesses and charities, spanning fashion, food, art, design, and more.
Exhibitor rates start from £5,000, with special rates available for small businesses and charities.
Additional Partnership and Promotional Opportunities
Hay Festival Hay-on-Wye 2026 also offers a range of extended partnership options designed to help brands reach global audiences:
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Event Sponsorship: Align with a specific Festival event that reflects your mission and values, with benefits including complimentary tickets and visibility in print and digital programmes.
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Advertising and Media Packages: Access more than 110,000 newsletter subscribers, extensive digital channels, and on-site signage opportunities.
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Product Placements & Creative Collaborations: Feature products across curated Festival touchpoints or co-create bespoke branded experiences.
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Brand Partnerships: Gain lasting exposure across Festival collateral, supported by international marketing and media reach.
About Hay Festival
Hay Festival is one of the world’s leading arts and ideas festivals, renowned for celebrating literature, dialogue, and cultural exchange. With editions across continents, the Festival connects global audiences with writers, thinkers, and artists who are shaping the future.
For exhibitor enquiries, partnership opportunities, or press information, please contact:
Booking and more information
[email protected]
+44 (0) 1497 822 620