Herefordshire is stepping onto the world stage, and local businesses have a unique opportunity to be part of something truly special.
Global buzz is building around Hamnet, the beautifully crafted film adaptation of Maggie O’Farrell’s award-winning novel. Directed by Academy Award winner Chloé Zhao and starring Paul Mescal and Jessie Buckley, the film is already being tipped for Oscars.
What makes this moment even more exciting for our County is that much of Hamnet was filmed right here in Herefordshire. Our landscapes, villages and historic settings will soon be showcased to international audiences, creating a powerful opportunity for tourism, storytelling and business growth.
Discover the ‘Through Tudor Landscapes’ Trail
To celebrate Herefordshire’s starring role, Visit Herefordshire has launched a brand-new visitor experience: the Through Tudor Landscapes Trail.
Inspired by real filming locations and the atmospheric countryside that brought Hamnet to life, the Trail invites visitors to explore Herefordshire’s Tudor heritage and cinematic scenery.
The Trail page includes:
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The official Hamnet teaser trailer
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Stunning filming location highlights
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A curated route through Tudor landscapes
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Share-ready storytelling for social media and websites
This is a fantastic resource for local businesses to share with customers, guests and international visitors – particularly film fans and “set jetters” planning future trips.
Share the Amanda Lamb Trail Reel
As part of the promotional campaign, Herefordshire County BID has partnered with Amanda Lamb, who has created a warm, engaging Instagram Reel showcasing the new Trail.
The Reel is already proving popular and is one of the easiest and most impactful ways businesses can support the County-wide campaign.
When sharing or posting to stories, please tag:
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Instagram: @visit_herefordshire
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Facebook: @visitherefordshire
Every share helps push Herefordshire further into the international spotlight.
Why This Moment Matters for Local Businesses
The release of Hamnet is expected to:
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Increase visitor interest throughout 2026–2027 from the UK and overseas
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Generate international media coverage and travel inspiration
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Benefit hospitality, accommodation, retail, food & drink, culture and experience providers
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Create new storytelling and PR opportunities
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Strengthen Herefordshire’s reputation as a film-friendly destination
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Attract international “set jetters” and cultural travellers
Film tourism is a proven driver of travel, and Herefordshire is perfectly placed to benefit.
Simple Ways Your Business Can Get Involved
Any business can take part – cafés, shops, accommodation providers, attractions, makers and service providers.
Ideas include:
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Creating a Tudor-inspired menu item or drink
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Offering a Hamnet-themed stay, package or gift set
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Adding Tudor colours or props to windows or displays
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Highlighting your links to heritage, craft or storytelling
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Sharing the Hamnet trailer, Trail link or Amanda Lamb Reel
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Posting a short message celebrating Herefordshire’s global film moment
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Adding Visit Herefordshire or Trail links to your website
Visit Herefordshire assets are available to download and use across your channels.
Add Hamnet and Visit Herefordshire Links to Your Website
Adding links to your website is a simple but effective way to support the campaign and help visitors discover the Trail.
Benefits include:
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Strengthening the County-wide message
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Giving visitors direct access to Hamnet content
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Showcasing Herefordshire’s film credentials
Links can be added to homepages, blogs or visitor information pages.
Become a Filming Location in Herefordshire
Interest from production companies is growing, and local businesses can benefit by registering with the Herefordshire Film Office.
By listing your business, you can:
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Register as a potential filming location
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Offer accommodation or services for cast and crew
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Access guidance on supporting film productions
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Increase visibility with location managers and production teams
Coming Soon: Win Tickets to See Hamnet
Visit Herefordshire will soon launch a special competition offering the chance to win tickets to see Hamnet at The Courtyard, Hereford, along with some exciting extras. Full details will be announced shortly.
Maggie O’Farrell at Hay Festival 2026
The Hamnet story continues at Hay Festival 2026 (21–31 May), which attracts writers, thinkers and cultural audiences from around the world.
A major highlight will be Maggie O’Farrell in conversation with Sophie Raworth on Sunday 31 May – a must-attend event for literature lovers and visitors alike. Tickets for individual events are on sale now.
Why Film Tourism Matters
Film and TV tourism is a rapidly growing global trend:
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Over 90% of potential visitors to the UK are interested in visiting film and TV locations
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More than half of international travellers say films and TV influence their travel plans
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VisitBritain’s Starring GREAT Britain campaign actively promotes screen locations to global markets
For Herefordshire businesses, engaging with the Hamnet story means tapping into a powerful, proven driver of international tourism.