Gov launch ‘Let’s Get Going’ campaign to seize opportunity post transition phase

The government has launched a new campaign to help businesses and individual prepare for the end of the transition period.

The campaign will ensure businesses are ready to seize the opportunities available for the first time in almost 50 years as a fully sovereign United Kingdom. The government has advised that businesses of all sizes may need to take action when the transition period ends regardless of what type of agreement is reached with the EU.

The ‘let’s get going’ campaign will look to give businesses the information they need and what actions they should be taking to prepare for the end of the transition period on 31 December 2020. Campaign advertisements will include the “Check, Change, Go” strapline which directs businesses to a straightforward checker tool at gov.uk/transition which clearly identifies the necessary steps they will need to take.

The campaign will also see the launch of a field force team which will give one-to-one support in person or over the phone to businesses and their supply chains to minimise disruption to the movement of goods.

The actions people and business owners need to take vary based on their circumstances. They include:

  • Making sure you are ready to travel to Europe from 1 January 2021, for example by getting comprehensive travel insurance, ensuring your passport is valid, and checking your roaming policy with your mobile phone provider.
  • If you want to travel to Europe with your pet from 1 January 2021, contact your vet at least 4 months before you travel.
  • Making sure your business is ready to export or import from/to the EU, for example by getting an EU EORI number or registering with the relevant Customs Authority.

The campaign will also highlight significant opportunities available ahead including for exporters through new free trade agreements, for smaller businesses through new smarter regulation, and for fishermen.

Details of the key actions that businesses and individuals need to take before the end of the transition period can be found on gov.uk/transition.