Glued taking action towards net zero goals
Being a micro business means our direct impact on the environment is low. But we support many businesses across the West Midlands with marketing, brand and web development, which represents a far wider scope of influence. So as an obvious starting point we want to support our clients with being more responsible about how the market to current and new clients.
Support from Aston University
Our first step towards this is to get our own house in order, and understand our own impact and how we can support our clients make positive changes. During 2024 we attended the Aston University Green Advantage programme and became members of Sustainability West Midlands. As a result, we’ve been able to start recording what’s going well and where improvements can be made. We’ve been monitoring any changes we’ve made and attempting to record how much carbon we produce.
David Wilson, creative partner and member of Sterling Birmingham Central, Breakfast commented: “When we started looking at the things we had changed, we felt proud that it is possible to have a positive impact. We often try to talk to our clients about how they print marketing materials, how they are using other marketing collateral and how they could change or improve that.”
As a result of working with Aston University we’ve starting using a platform called Zellar that records and prompts our actions: we’ve also set out a sustainability road map.
Setting goals
On our journey we hope we can work with likeminded organisations helping to communicate, through their brand and marketing, important issues such as the climate challenge.
Glued is based in Warwickshire and Worcestershire and helps organisations with clear and honest marketing to connect them with the customers they deserve.
You can find out more about our sustainability journey at: https://www.gluedlimited.co.uk/zellar-score/
For more information about Glued contact David Wilson: 0777 900 3818 [email protected]