International Women’s Day often focuses on confidence and visibility as well as representation. All important. But this year’s theme, Give to Gain, feels practical. If you create the right environment for people to grow and share knowledge, the business benefits too.
That thinking sits behind how full-service marketing agency You Do Better Ltd has operated since it was established in 2017.
With employment law changes on the horizon and increasing pressure on SMEs to manage cost and compliance carefully, many businesses are questioning whether a permanent hire is the right move. Marketing still needs experience behind it and clear ownership of the results. It does not always need a fixed salary attached to it.
Founded by Ruby Edwards, You Do Better Ltd was built around a flexible model from the outset, initially delivering pay-as-you-go PR before evolving in response to growing demand. Today, the business provides marketing, PR and website services without retainers, operating on hourly, daily and project-based rates so that businesses can access senior expertise when they need it and keep investment focused on measurable ROI rather than long-term overhead.
Over the past year, the agency’s associate network has grown, particularly across SEO and technical services. That includes website optimisation, analytics, search performance and technical structure, giving clients access to specialist skills without building an in-house team before they’re ready.
“Give to Gain works in business,” says Ruby. “When you create the right framework and back experienced marketers, the results follow.”
Flexible marketing is not a gimmick. It is a structured option for businesses that do not have a year-round marketing requirement but still need proper expertise.
To learn more about flexible marketing, PR and website support delivered on hourly, daily or project rates, visit www.youdobetter.co.uk.