When Bev first launched Alviva Coaching, she envisioned small, soul-soothing breathwork sessions—safe spaces for people to pause, breathe, and reconnect. Like many purpose-driven entrepreneurs, she poured her heart into setting up the foundations: attending networking events, posting on social media, and sharing her vision. But when only a couple of people showed up, she felt the familiar weight of doubt and discouragement.
That’s when we began working together.
At KiAura Marketing, my approach is a little different. I believe strategy and self-awareness go hand in hand—and that sustainable success comes from deep alignment between who you are and what your business offers. As Bev and I explored her vision, it became clear that breathwork was just the beginning. Her real calling was to support people in a more holistic way—across mind, body, spirit, and energy.
We decided to pause the marketing for a while. Bev took time to expand her skills and become a certified holistic coach. Rather than rushing to ‘get visible’, we created space for her to fully grow into the work she felt called to do.
When she was ready, we returned to her brand with a renewed sense of clarity. Instead of building her business around a single service, we focused on her broader mission: helping people reconnect with themselves on every level. Together, we refined her messaging, clarified her audience, and developed a marketing strategy that felt authentic, human, and sustainable.
Bev embraced this process with heart and courage. It wasn’t always easy—rebuilding a brand from the inside out rarely is—but the results have been transformational. Today, Alviva Coaching speaks directly to those who need Bev’s support. Her content flows naturally, her audience is growing, and her clients deeply value the work she does. You can learn more about her offerings at www.alvivacoaching.com.
As Bev shared:
“Through Keeley’s patient, warm, and thoughtful coaching, I found the clarity and confidence to define my brand voice, values, and audience. I wouldn’t be where I am today without her support.”
For me, stories like Bev’s are a reminder of what’s possible when marketing becomes a tool for connection rather than pressure. At KiAura Marketing, I work with business owners like Bev to create brands that feel real, resonant, and rooted in purpose—not performance.
It’s been an absolute privilege to walk alongside her as she’s brought Alviva Coaching to life in a way that’s true to who she is. And I hope her story inspires others to pause, reflect, and build businesses that feel just as aligned.