Marketing is a powerful, accessible tool for driving business growth. By adopting a strategic and measured approach, you can expand your reach, build brand awareness, and attract and retain customers. IAB UK shared, 81% of UK SMEs consider digital advertising crucial for business success.
Thanks to digital advancements, it has never been easier to reach potential customers. Investing in an online presence helps build brand visibility and drives tangible results. Hazelton Mountford leverages platforms like LinkedIn, Instagram, emails, and blog content. This offers unparalleled opportunities for reaching and engaging with customers and is a cost-effective marketing tool when utilised correctly.
Content marketing is a powerful tool for defining your brand while expanding your online presence. Consumers connect with brands, so shaping your business to develop a strong, recognisable identity that resonates with your target audience will leave a lasting impression. For Hazelton Mountford, this meant redefining our content, creating a purposeful content strategy aligned with our business goals. Every communication reflects our core values of personal service, integrity, and expertise, positioning us as a trusted expert in insurance.
By clearly identifying our audience, businesses seeking tailored commercial insurance solutions, from Property Owners to Hauliers, we ensure our content speaks to their needs, increasing relevance and impact. We have seen measurable increases in our online engagement without relying on expensive campaigns.
With the right approach, SMEs can turn marketing from an expense into a growth tool. The key is understanding your audience, using data to guide decisions, and refining your message.
For more about Hazelton Mountford, please call the team on 01905 611 951 or visit hazeltonmountford.co.uk
Image caption: Megan Oliver, Marketing Manager, Hazelton Mountford Chartered Insurance Brokers