Artificial intelligence is no longer a futuristic idea – it’s quietly transforming how we work. One of the most promising developments is the rise of custom GPTs: AI assistants that can be tailored to an organisation’s own data, language, and way of working.
Unlike generic tools, these models can be trained on your company’s documents, policies, and tone of voice, allowing them to summarise reports, answer questions, or help staff find information quickly – all within the guardrails of your own systems. Clients are using them as internal knowledge assistants, document drafting in house style, simple HR queries, and much more.
But while the technology is powerful, success depends on more than the software itself. The most effective implementations are those where people are part of the discovery process – helping to identify the areas that bog them down while they could be focused on more interesting and engaging work (which makes their work more interesting for them and is more profitable for your business). And involving teams early builds trust, surfaces practical insights, and turns curiosity into confidence.
Introducing AI should be as much about capability-building as it is about efficiency. When people understand and help design these tools, they feel empowered rather than replaced – and that’s where the real transformation happens.
plotlineconsulting.co.uk | LinkedIn: Jake Gammon | LinkedIn

