In a challenge of a lifetime, Worcester based Atwell International Ltd, took on a 320-mile mission on 26th June to cycle from Gheluvelt Park in Worcester to Gheluvelt in Belgium (Ypres), in a gruelling four-day journey to smash their fundraising charity target of £12,000.
The G2G Cycle Challenge was the brainchild of Atwell International Managing Director, Russ Walker, to honour his Great Grandfather and the valiant men of the Worcestershire Regiment’s 2nd Battalion, whilst raising vital funds for three fantastic charities. Now with a fundraising total that exceeds £15,000, St Richard’s Hospice, Alzheimer’s Society and Mercian Regiment Museum (Worcestershire) will benefit from this incredible amount, giving invaluable support to the local community.
Russ Walker explains “The G2G Cycle Challenge had many goals including celebrating Worcestershire’s rich and diverse history, reminding us of its enduring legacy while raising vital funds for three exceptional charities.”
Russ adds “We knew it was going to test the boundaries of all our riders both physically and emotionally and we weren’t wrong. It was an unforgettable experience and I’m proud to be part of the team which included the riders, support team and corporate sponsors, who without them, this challenge wouldn’t have been possible. I would like to take this opportunity to thank everyone who has donated, we are so pleased we are able to support three charities that are close to our hearts… thank you!”
The G2G Cycle Challenge commemorates the courageous sacrifice of the Worcestershire Regiment 2nd Battalion for their critical role in the Battle of Gheluvelt on 31st October 1914, a World War I engagement fought near Ypres, Belgium, in a pivotal moment that helped safeguard the British Empire.
Atwell International Ltd, founded in 1996 specialises in supplying VG Safety Products and associated lift components and is synonymous with quality standards, leading the field with integrity. They have a long history of supporting the local community which is evident in their latest G2G Cycle Challenge.
For more information regarding the G2G Cycle Challenge and Atwell International please email [email protected]. Donations can still be made here> https://www.givewheel.com/fundraising/6316/gheluvelt-2-gheluvelt-cycle-challenge/