Having learnt from London-based global brands like Stella McCartney and Curvy Kate, Worcestershire-based Agency You Do Better delivers interim campaign management and communications to businesses locally.
Using her global experience with the big brands, Ruby Edwards, Owner of You Do Better PR, provides a flexible approach and easy access to public relations locally. The Agency works on a pay-as-you-go basis, making it easy and affordable for businesses to try out PR and see how it fits with their organisation – without paying expensive retainers or enduring budgeting problems.
Not only is the agency paving the way forward with its innovative working model, but You Do Better is also at the forefront of the working revolution. The agency comprises of a team of digital nomads, all working as flexibly as their working model. And with the digital revolution in full flow, the versatility of the agency is seeing its team work smarter, faster and happier.
You Do Better undertake a variety of projects across every sector, although luxury goods and apparel have become a firm favourite. The team deliver a wide-range of projects from interim management of global campaigns for high profile clients to liaising with Sales Directors or Marketing Managers within Worcestershire-based SMEs and the management of regular press releases, SEO-rich content for blogs and social media.
You Do Better’s CV
Stella McCartney: work experience within the PR team at the renowned brand, providing once-in-a-lifetime opportunities for continuous improvement and first-hand experience in how the team deliver global campaigns, such as the recent drop of Stella #StanSmith 2.0 and the Spring 2020 collection. The once-in-a-lifetime opportunity provided time to shadow the PR, Marketing, Sustainability, VIP & influencer, Social Media and Global Media Management teams and how they work together to deliver projects and campaigns.
Curvy Kate: a three week project supporting the existing Curvy Kate team, at a time when their resources were stretched, delivering their successful #CushionComfort campaign – as seen in Drapers online. Take a look at the campaign online: the social reach, in the first week, was 285,164 with a social post engagement of 8,573 and video views reaching 23,184.
Sprint Group: delivering ongoing PR and communications for the award-winning commercial catering company based in Pershore, Worcestershire including event management, award applications, regular content, news releases and media liaison, gaining regular coverage in The Caterer, Foodservice Equipment Journal and Catering Insight Magazine.
Communication matters
PR is a cost-effective way to communicate to your target audiences as it works to raise the profile of your brand while getting your message across.
Public relations predominantly involves ‘free media’ to develop a discussion and generate coverage without directly paying for it, distinguishing it from advertising. PR is about selling a company or brand through positively managing the communication channels between a company and its stakeholders and developing a positive reputation.
Influencers and brand ambassadors
The team work with influencers and brands ambassadors across many sectors to represent key messages and share your stories in a way that works for you. You Do Better PR identify opportunities to work with brand ambassadors and are able to engage in collaborations with influencers.
Media liaison
You Do Better write engaging news releases and commissioned articles, manage product placement and video advertising and have built solid relationships with the local media, including TV and radio. The team have a proven track record when it comes to pieces being published – as seen in Drapers, The Caterer, The Guardian and on BBC Breakfast News.
For further information about public relations at You Do Better PR go to: www.youdobetter.co.uk