A Worcester company turned to a local school for a lesson in security market research as part of a creative tie in to its 30th anniversary celebrations.
The Key Safe Company, which recently won a King’s Award for innovation, invited students from Cherry Orchard Primary School, in Timberdine Close, to share their thoughts on the question ‘What does safe mean to you?’ in a special poetry competition.
The school submitted more than 130 entries to the competition which forms part of a wider initiative to raise funds for Race Against Dementia, The Key Safe Company’s chosen charity partner throughout its anniversary year.
A judging panel from the company, which designs, makes and sells attack-tested key safes, reviewed the entries before announcing the winners during a special school assembly. Young wordsmith Archie Oliver won the Year 1 competition, with Cristian Serdaru, Elliot Tanner, Zora Breffit, Edie O’Neil and Freddie Peet taking home prizes for Years 2, 3, 4, 5 and 6, respectively. Elliot’s entry was also voted the overall winner.
David Ogden, Chief Executive and Founder of The Key Safe Company, said: “Our industry-leading key safes have been helping to keep people safe for 30 years; so we were fascinated to read the children’s thoughts on what ‘safe’ means to them.
“We were genuinely blown away by the standard of storytelling and the children’s emotional interpretations of safety. Special praise to our overall winner Elliot, whose entry was incredibly thought-provoking and belied his young age.
“We had a brilliant response to the competition, which forms part of our anniversary celebrations, and helped us to raise hundreds of pounds for Race Against Dementia, a charity very close to our heart and core value of safety.”
Elliot’s winning entry earned him a prize bundle that included an ark Tamo key safe, donated by The Key Safe Company, for his parents to install at home. All runners-up received a Key Safe tote bag with goodies.
Caroline Jeynes, Head of School at Cherry Orchard Primary School, said: “The theme of the competition fitted beautifully with our school values, as one of them is ‘Be Safe’. It gave us a good opportunity to write poetry for a real reason and I was very impressed with the standard of work produced. In fact, I am glad that I didn’t have to choose between them because I’m not sure I could have made those judgements!
“I am also very proud that the children and families wanted to support the very worthwhile cause of Race Against Dementia by entering their poems into the competition.”
The poetry competition is the latest initiative to be held by The Key Safe Company within a year-long programme of fundraising for Race Against Dementia. In March, members of the team embarked on a five-day bikeathon which saw them cycle 115 miles, equivalent to the distance between The Key Safe Company’s head office and Race Against Dementia’s base in Oxford, and back to Worcester.
To mark three decades of innovation, growth and commitment to safety and security, the business has also unveiled a special anniversary logo, designed by an art student at the University of Worcester.
For more information about The Key Safe Company, visit www.keysafe.co.uk