AI is the business buzzword of 2026, but how do professionals feel about AI? There’s a growing sense of curiosity around what AI can do for us, but there’s also hesitation around its reliability and what happens when we become too dependent on the intelligence.
As part of Worcestershire TechFest 2026, Fresh Nous hosted a fringe event to equip businesses with the knowledge and confidence to navigate AI within marketing. Fresh Nous are a full-service marketing agency with a strong focus on strategy and data-driven campaigns. With their extensive marketing knowledge, and a general fascination with AI, they decided to share their expertise with the local community. The event was in two halves, the first being about marketing strategies and how to keep your business visible on AI platforms. A framework was shared alongside a step-by-step plan to build a strategy. The second half was all about AI prompting and getting the best response from your chosen AI tool. A prompt model was shared for attendees to utilise in their day-to-day lives, enabling the best responses possible.
Attendees left feeling more confident about AI in marketing. With the hands-on resources provided by Fresh Nous, those professionals could go back to their workplace and begin to apply their knowledge. In time, they will see just how important aligning their marketing with AI is with this new and ever-growing digital environment.
Find out more about Fresh Nous here freshnous.com