Business and Computing students at the University of Worcester will be educated in the ethical use of artificial intelligence (AI) from September 2026.
Leaders at Worcester Business School, which is home to the University’s Department of Computing, have designed a module to teach responsible use of AI across a variety of subject disciplines.
All undergraduate students on courses from Accounting and Finance to Business Studies, Digital Marketing, Cyber Security and many more will learn alongside students of other relevant disciplines to develop their understanding of the capabilities and limits of AI.
“AI is used in workplaces, so we’ll be looking at a wide range of real-world case studies,” said Rowena Simmons, Course Leader for Undergraduate Business Management and Marketing at the University. “Students will get practical experience, working on projects that let them explore AI tools relevant to their subject area, whether that’s business, computing, or accountancy. The module is designed to ensure what they learn feels relevant and connected to their future careers.”
Rowena said: “Students will learn how to tell if AI is hallucinating, a term for when AI generates information that sounds plausible, but is not correct, and when it’s giving poor quality results.”
Rowena explained how students will learn to navigate different types of artificial intelligence, and the way it is used for different applications and in various industries: “People often use the term ‘artificial intelligence’ when describing machine learning, but there are many different types of artificial intelligence,” she said.
“Autonomous vehicles like Tesla rely on computer vision, which is a different branch of AI from the technology behind the chatbots you might have on your phone; these use large language models; AI systems trained on vast amounts of text to generate human-like responses, and it’s important that people understand how big the world of AI really is.”
The University of Worcester has built a reputation for preparing its students for the world of work and consistently ranks among the top universities in the country for graduate employment.
“At Worcester Business School we are at the forefront of embedding technologies into learning,” said Rowena. “We teach about virtual and augmented reality, computer interfaces and robotics; we offer our students the opportunity to learn about cutting-edge technologies and innovations, and AI will sit alongside these vital topics to ensure students are best placed to understand their capabilities and how to use them responsibly.”
To learn more about courses at Worcester Business School, visit our website.
For information on courses at University of Worcester visit www.worcester.ac.uk or for application enquiries telephone 01905 855111 or email [email protected]