Growing Hope This Christmas: How Local Businesses Can Support WMRSASC’s Purple Leaf Project

This December, WMRSASC is inviting local businesses to support the Purple Leaf Project – Tree of Hope at Worcester Cathedral. Each hand-painted purple leaf represents solidarity, strength, and a message of hope for survivors of sexual violence — and every donation helps fund vital early intervention and specialist support for children and young people.

From 4 December to 6 January, Worcester Cathedral will host a stunning Tree of Hope, decorated with hand-painted purple leaves carrying messages of support and solidarity for survivors of sexual violence. Leaves are already being created by survivors, supporters, community members, and local leaders — including Worcestershire’s High Sheriff, Police & Crime Commissioner John Campion, and MP Ellie Chowns.

Why this campaign matters

Funds raised through the Purple Leaf Project support Purple Pathways — WMRSASC’s early intervention, specialist counselling, and family support programme for children and young people affected by sexual abuse.

National evidence shows that early specialist support leads to:

✔ Improved emotional wellbeing
✔ Better coping and communication skills
✔ Stronger long-term resilience
✔ Reduced risk of ongoing or escalating harm

But demand is rising. Many families are left without funded support — and this campaign helps fill that critical gap.

There are lots of meaningful ways workplaces can get involved:

  • Donate during Big Give Week (2–9 Dec) — all gifts are doubled
  • Sponsor leaves to display on the Tree of Hope
  • Decorate leaves as a team wellbeing activity
  • Join the Lost Leaf Challenge
  • Visit the Tree of Hope at Worcester Cathedral

Every leaf tells a story. Every message helps hope grow.
Join us in supporting families across Herefordshire & Worcestershire this Christmas.

Get involved: https://wmrsasc.org.uk/get-involved/purple-leaf-project/
Contact: [email protected]

Together, we can grow hope for children, families, and survivors across our region this Christmas.