To help build on recent successes and future-proof the marque, the Morgan Motor Company is delighted to be strengthening its leadership team with the appointment of Steve Morris to Executive Chairman and Massimo Fumarola as Chief Executive Officer from today (26 April 2022).
Steve, who is entering his 40th year with the company, will be working alongside Massimo, who joins from Automobili Lamborghini S.p.A. where he was Chief Project Management Officer and a member of the Management Board.
Massimo’s arrival comes at a key strategic time for Morgan, the company have recently revealed the all-new Super 3, and are actively looking towards the future. Morgan’s focus is upon realising the growth set out in the business plan along with developing products that are appealing to its customers and compliant with future legislative standards.
Steve’s new role remains full time, with the wider management team reporting to Massimo. Massimo and Steve will be jointly responsible for business objectives and will, alongside the Morgan management team, develop the business plan for 2023 and beyond.
Things have never stood still at Morgan, the business will continue to evolve, exciting and delighting its customers and admirers as it has for 113 years.
Steve Morris, Executive Chairman of Morgan Motor Company, commented “This is an extremely important appointment for the Morgan Motor Company. Massimo joins Morgan at a time when it is perfectly primed and positioned for future growth and further success. Therefore, it’s crucial that we have found someone of Massimo’s calibre, passion, and experience to work alongside me to help further cement the company’s recognition as one of the world’s most iconic sports car brands.”
“On a personal note, I feel incredibly proud to be entering my 40th year at the company as Executive Chairman. To have led a team at Morgan that is, without doubt, the driving force behind many of Morgan’s notable successes is incredibly satisfying. Managing change is an important aspect of business leadership, I have established an ethos and ability for Morgan to embrace change and identify opportunity. This has become one of the inimitable traits of Morgan, one that gives Morgan the capability to adapt and prosper. I am excited to work with Massimo for many years to come and to see the company reach even greater heights of success, underpinned by passion, soul, heritage, and distinctive products.”
Massimo Fumarola, Chief Executive Officer, Morgan Motor Company, also commented “Morgan Motor Company has a unique reputation for its rich heritage, distinctive styling, and superlative craftsmanship. As a sports car enthusiast, it’s an enormous honour to join such an iconic brand as CEO and work together with Steve to help amplify everything the company stands for. When I was a young boy, our neighbour had a Morgan, and I dreamt of driving a Morgan myself one day. For me, a Morgan is the best combination of pure vehicle dynamics, light-weight design, driving pleasure, quality refinement, functional design, and courageous engineering. Morgan sports cars are not about performances, they are about a truly authentic, unconventional and exhilarating driving experience. They stand for joy, freedom, individuality, self-confidence and aspirational lifestyle. Morgan has a timeless value proposition to ensure a best sensory customer engagement. I look forwards to working together with the team and with our dealers to promote this unique brand globally”.