“Not your average Joe”

When Joe Goldsmith joined product design consultancy, Simple Design Works, three years ago, he’d already had significant experience in the FMCG sector. It’s highly likely that today you’ll have used some of the everyday products he’s designed.

Joe is passionate about human-centred design and incorporates research, trends and strategy into the products that Simple Design Works design. Joe’s been promoted to Lead Product Designer which is part of the Company’s growth strategy to build a world-class team whilst incorporating ethnography into all projects.

www.simpledesignworks.co.uk