When you’re selling a product and associated service to other businesses, a website that makes it easy for potential customers to find the information they need and get a feel for the way you work is essential. Achieving that takes a LOT of planning before design begins!
The planning stages for our new website involved considerations like the customer journey, what information is critical and what extra should be available for the curious, how to make navigation intuitive and how to communicate our USP.
Planning the structure first made it easy to direct the photo and video shoot to convey the personality of the business as we already knew exactly what shots we needed (and repainting the wall in the office to match our brand colours made ALL the difference).
Time will tell but we’re pleased with the result – the planning was definitely worthwhile!