Growing a small business in a pandemic is near-impossible. It takes strength and determination. Owner and Chamber member, Sarah Roberts, achieved incredible success this past year. In early 2020, Sarah performed beauty treatments at home with a handful of loyal clients. Now, Natural Definition is a fully stocked and staffed salon. You can find the new location in Worcester’s Reindeer Court.
Since its launch in 2015, Natural Definition Limited has seen amazing growth. This is thanks to Sarah’s strong work ethic and wealth of management experience. Natural Definition continues to spread joy and change lives in more ways than one. It has branches in Beauty, Health and Training.
Lockdowns and restrictions have harmed business giants and independents alike. Chief Financial Officers claim sales, employment, and investment dropped significantly in 2020. Despite the obstacles, Sarah was ready to dive back into treatments when restrictions lifted. Natural Definition offered online personal training and fitness programmes as gyms closed doors during lockdown. 2020 also saw further training to introduce new treatments upon opening, launch of Natural Definition Academy and the construction of a beautiful salon within Sarah’s back garden cabin. This was constructed and garden landscaped by local business, JMDevelopment. Once allowed, clients flooded into the new cabin, all loved giving themselves a post-lockdown treat whilst supporting local business. Sarah’s persistence paid off in a big way.
In 2021, for the first time ever, Natural Definition took on more staff. With a passion for professional and personal development, Sarah took on employees in need of training and experience. First came apprentice Beth, who is completing her Beauty Therapy qualification. Sarah also took an interest in the Government’s Kickstart Scheme, creating 6-month placements for 16-24 year olds. “I love working at Natural Definition. Sarah has encouraged me to dream big, and made me feel capable and confident,” says Kickstart employee Holly. Natural Definition is now a team of five staff, two of which are Kickstart employees found through the Chamber gateway.
With this continued growth, the cabin in the garden wasn’t big enough to meet demand. It was time for Natural Definition to take their next big step. After weeks and weeks of searching, the team found a great property in Reindeer Court. This once thriving location for independent businesses had been struggling in recent years. Yet new business owners are starting to see its potential and setting up shop. This stunning central location is getting a comeback. Shop fronts are popping up all around, including cafes, clothing shops, and more! With the help and hard work of JMDevelopment the new, gorgeous Natural Definition was developed in a matter of weeks and fits in perfectly with the up and coming area.
Ntural Definition’s new location launched Sunday 4th July. The team welcomed many interested clients with complimentary bubbly. Clients saw treatment demonstrations of innovative facial and body sculpting services. Plus, lucky raffle winners received prizes including treatments and bottles of bubbles. Upstairs, the colour-changing lights and spa music provide peace and quiet. Meanwhile, fun and excitement fill the salon downstairs.
Regular clients embraced recent changes, knowing the quality of service will never waver. Lisa, a solicitor, says, “I go to see Sarah feeling drab and unkempt and leave feeling glam and put together.” Meanwhile, Kelly, a teacher, loves her treatment results, “I always get complimented on the brows!”
In the weeks following the launch, the team have been booked up around the clock! If you’re interested in brow, lash, hair, wax, facial, body sculpting or nail treatments be sure to book an appointment ASAP.
Book appointments or find out more at www.naturaldefinition.co.uk
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