Planning for the future in a pandemic is difficult, but Ken Taylor, Sales Director of multifunctional printer supplier Clarity Solutions, believes that setting customer service goals based on a deep understanding of the challenges they face is key.
Recognising customer shifts, such as more flexible working both from home and in the office, and being agile with what you offer in response helps to sustain customer loyalty. Using technology to improve the customer experience and communicating the benefits clearly is essential. For Clarity this means using remote access for customers’ printing and a reorganised website to reflect changes to customers’ needs.
With in-person networking paused, they are also collaborating with complementary businesses with similar customer bases for joint marketing and referrals to enhance the quality of service they offer their customers.
For advice on printers for flexible working email Ken at [email protected] or visit www.claritysolutions.co.uk.