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Learn about the Export Academy, exporting in 2021 & international digital marketing

 

Free Event | 8 December 2020 | 10:00-11:00 GMT
The Export Academy has been launched by the Department for International Trade (DIT) to give new, novice and inexperienced exporters the skills, knowledge, and confidence to start selling goods or services to customers around the world.

2020 has been a challenging year. The impact of COVID-19 has been felt across many industries and significantly changed buyer behaviour and hit order books. In addition, changes on how we will trade with the EU and the impact on the movement of goods need your urgent attention.

Exporting can be challenging but you aren’t on your own. Join this exclusive online event to learn more from our dedicated Export Academy Advisers Awlhad Miah and John Wigley on the Export Academy, how it works and the FREE support which is available to your business.

You will also hear from two trusted trainers who will cover:

 

Exporting in 2021 – Movement of goods and export procedures

2021 will bring many changes, particularly on how with move goods between the UK and EU. David Hooper a specialist in the field of logistics, export procedures and customs will provide an overview of:

  • What to expect when exporting in 2021
  • Online resources to help you prepare and diagnose what changes you need to make
  • How to access a FREE tailored two part workshop and one to one support

 

International Digital Marketing 

It’s more important than ever to ensure potential overseas customers are seeing your digital marketing efforts. Sarah Lumley-Holmes will cover:

  • An overview of digital marketing
  • Skills to use to ensure you are reaching overseas customers with your marketing

During the session you’ll have the opportunity to ask all of our speakers and questions you may have. You’ll also hear from a local business that has used our support to grow their exports.

Don’t miss out, sign up today.

 

What is the Export Academy?

  • The Export Academy from the Department for International Trade gives small and micro-businesses the tools and confidence to sell around the world.
  • Learning directly from experts in international trade, this free course will help businesses to grow their international sales, whether they are selling children’s clothes to Spain online, or providing PR services for a new client in the US.
  • The programme is for owners and senior managers of English SMEs with a turnover of up to £500,000, in the Midlands, North and South West.

Why has the Export Academy been developed?

  • Research from the Department for International Trade suggests that most business who could export feel that they don’t have a good level of knowledge about how to do so.[1]
  • The Export Academy aims to address this uncertainty about how to sell internationally through education and support, giving businesses the tools and confidence to seek out new opportunities around the world.

What do businesses get from the programme?

  • An export action plan to take their business to international customers.
  • Educational events, independent learning, networking and group mentoring.
  • A series of educational webinars, led by experts from the Department for International Trade. Topics include e-commerce, pricing strategy, customs & tariffs, international marketing, the benefits of Free Trade Agreements, market research and export controls.
  • Inspirational first-hand accounts from SMEs and Export Champions on the challenges and rewards of growing a business internationally.
  • Support from International Trade Advisers, and an opportunity to network with other businesses that have global ambitions.
  • Access to other support from the Department for International Trade and its local trade offices, including the chance to join trade missions and apply for grants and funding.
  • Referrals to key partners, e.g. UK Export Finance or the Institute of Export, where more specialist support would help.

How can people join?