It has recently been announced that FTSE 100 drinks company, Diageo, has agreed a deal to purchase Chase Distillery – founded by William Chase, the entrepreneur behind Tyrrells crisps.
Spirits giant Diageo has an impressive portfolio of over 200 brands, and Herefordshire-based Chase Distillery will join the likes of Smirnoff Vodka, Guinness and Bailey’s.
The global enterprise was created in 1997 and now operates in more than 180 countries, and the acquisition of Chase Distillery couldn’t be more welcomed by the family run business.
William Chase, Founder and Chairman, Chase Distillery, added: “It’s inspiring to have Diageo invest in Chase Distillery’s future. They believe in the potential of our field to bottle spirits and will build on our mission to develop our sustainable distillery in Herefordshire.”
Established in 2008, the Chase family are proud to be a British field to bottle distillery, selling an exclusive collection of vodkas, gins and cocktails. The range of spirits is distilled using British-grown potatoes, apples and botanicals on Chase Farm in Herefordshire.
With Chase Original Potato Vodka awarded ‘World’s Best Tasting Vodka’ at the San Francisco World Spirits Competition, Chase Distillery isn’t the first successful brand built by William Chase. The local businessman sold Tyrrells Crisps 12 years ago for an impressive £30 million to a London-based investment company.
Dayalan Nayager, Managing Director, Diageo Great Britain, said: “We are thrilled to be bringing such a quintessentially British portfolio of high quality, crafted brands into our family. We are excited about the growth opportunity within the premium plus segment and are very much looking forward to working with the Chase team to build on the portfolio’s considerable potential.”