One of the biggest challenges facing care home operators today is sustaining high levels of occupancy. In the current competitive and increasingly challenging market, providers are looking for new ways to differentiate their offering, reach their target audience, and attract new customers. One avenue that has yielded strong results in the past has been developing a well maintained and optimised website. However, as good as websites are at attracting new customers, they are just shop windows.
Porthaven Care Homes have enabled their sales teams to communicate directly with their online visitors by adding a unique, innovative managed live chat service to their website, allowing visitors to engage immediately with an online receptionist. Porthaven website visitor’s looking for care services will be greeted by the online team and qualified as a prospect before one of the Porthaven Customer Service Managers are paged and invited to join the chat to discuss their care needs.
As one of the top providers for care in the U.K, Porthaven is always looking to adopt innovative solutions to improve their business and identified C4B.live as their managed live chat of choice. Their product, “C4B Connect” combines skilled receptionists with software specifically designed to connect website visitors with the people most able to increase Care Home occupancy. This pioneering communication technology is not only a key tool for generating leads from website traffic but is a key component in driving an exceptional customer experience.
C4B Connect was launched on the Porthaven website on the 6th April at 10am. By 1.30pm, an enquiry was made through the service concerning a visitor seeking a care home for his mother. The online receptionist made a note of the visitors details and paged through to the Client Services Manager at the home, who made an appointed with the visitor to visit the home. The online visitor’s mother moved into the home the following week.
Since the introduction of C4B Connect, a wealth of new website visitors have been converted into customers. Live chat has become an integral tool on the Porthaven website and adds critical point of contact for prospective residents and their families who have need of immediate advice or assistance. The team continues to work closely with Porthaven to deliver both further qualified leads and a service tailored to their customer experience.
For more information on C4B Connect, contact [email protected] or call him on 07962 238777.