Businesses are starting to shift focus from crisis communications to adapt their key messaging, ready for the next chapter of trading – says Ruby Edwards from You Do Better PR & Communications Agency.
The PR & Communications agency has said that as communications are moving from a state of crisis and panic to adapt to a more strategic approach and they are seeing many more organisations across the three counties begin to plan their marketing initiatives for when lockdown is over, and businesses can open their doors again.
Ruby Edwards, Owner, said: “As we all try to come to terms with what’s happening, there’s very recently been a shift in the need for crisis communications, as most businesses have now put out their messages about working from home, and are slowing starting to shift their approach to marketing.”
“We’ve very recently taken on some new work for local companies who are getting ‘fit and ready’ for action in preparation for when they can open their doors to business again. None of this is easy, but we’re adapting key messages for the next chapter of trading, shifting focus from urgent to important and making the most of our time to look towards the future.”
You Do Better deliver outsourced PR & Communications to SMEs across the three counties and are beginning to see a change in some businesses as they look to adapt and get ‘front of mind’ ready for when the lockdown is over.
It’s all still early days, of course, yet the business behaviours they are noticing could be the sign that it’s time to start planning ahead for the easing of the restrictions we’ve had over the past month.
For more about pay-as-you-go PR & Communications go to: www.youdobetter.co.uk. Contact Ruby directly on 07891 777464 or [email protected].