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THE DIGITAL GUIDE TO INTERNATIONALISE

Home / News & Opportunities / Opportunities

Date: 04/02/2016

This series of workshops will show you how to set up your company’s online presence to better reach international audiences, with a practical focus that ensures you can put your learning straight into practice.

Five workshops will be held over a five month period, with each workshop held twice, once in the Hereford venue and once in Worcester. Sign up to the full series to get a thorough introduction, or choose individual workshops. You may also share attendance of the series between company staff members according to their role.

Workshop topics:

1. Research
• learn about tools that can help you identify your market(s)
• understand e-marketplaces
• get free online marketing tools and competitor analysis
• develop your mobile marketing strategy

2. Optimise
• understand search engine optimisation
• build a perfect landing page
• discover your key word searches, personas, content and key phrase placement
• localise your website including languages and domains
• how to use Google webmaster tool

3. Plan
• develop a marketing plan
• learn how to maximise social media to reach your target audience
• understand international social media platforms

4. Advertise
• how to use Google Alerts
• understand online advertising
• learn the benefits and pitfalls of social media advertising
• overview of the mobile and video advertising revolution

5. Analyse
• Google Analytics demonstration
• using Facebook insights and Twitter analytics
• understand campaign tracking and tracking your ROI

Register:
To view the full series of free workshops and to book visit: http://digitalguideworkshops.eventbrite.com
Please note: You can book one workshop, multiple workshops or the whole series.

Time:

08:00-10:00

Dates:

1. Research
• 18/02 – Worcester 22/02 – Hereford

2. Optimise
• 18/03 – Hereford 22/03 – Worcester

3. Plan
• 19/04 – Worcester 21/04 – Hereford

4. Advertise
• 25/05 – Worcester 26/05 – Hereford

5. Analyse
• 21/06 – Worcester  23/06 - Hereford

Further information:

Naomi Steemson – International Trade Adviser
T: +44(0) 1905 673629
E: Naomi.Steemson@mobile.ukti.gov.uk