Jason Cooper of Evesham Signworks features in the latest episode of Dandelion Video Production’s What Do You Do? podcast, making the case that signage is a simple investment to make, but can make a massive difference to your business.
Jason told host Adam Hanslow-Smith that a tatty or faded sign doesn’t just look unprofessional – it actively costs businesses customers. “If you’ve got a faded, small, tatty sign, you’ll be overlooked,” he explains. “Somebody would lean towards the nice, shiny, in-your-face brand guidelines sign next door.”
One of Jason’s most practical insights concerns the limitations of DIY design tools. While Canva and AI design tools can produce something that looks impressive on screen, they frequently fall short in real-world application. Colour profiles are a common issue – screens display in RGB while professional printers use CMYK, meaning printed colours often differ significantly from what was designed. Scale is another problem. “AI will produce something that on screen looks fantastic,” Jason explains, “but there’s no consideration for how that artwork will scale in real life.”
The message throughout is straightforward: signage needs to be more than functional. It needs to build trust and draw customers in. Done poorly, it sends them elsewhere.
The full episode is available on YouTube, Spotify, Amazon Music and Apple Podcasts. Visit Dandelion’s website for this episode and more.