Introduction to Public Relations

Description

Public Relations is about reputation – the result of what you do, what you say and what others say about you.

It is the discipline which looks after your reputation with the aim of earning understanding and support and influencing opinion and behaviour. It is the planned and sustained effort to establish and maintain goodwill and mutual understanding between an organisation and its publics.

Who is this course for?
Aimed at Mid-level PR and Marketing professionals or those with a responsibility to oversee an organisation’s communication strategies with media and the public.
The Business Benefit
• Helps Manage Reputation
• Promote Brand Values
• Strengthens Community Relations
• PR is Opportunistic
• PR Enhances Online Presence

Course Overview
An interactive one-day course aiming to provide participants a solid grounding in practical Public Relations. Participants will learn about what PR is, what it involves, and its value for the organisation. Your course leader will introduce and explain a range of different communication tools and techniques, and participants will take part in practical exercises designed to build the writing, planning and relationship building skills needed to thrive in early and mid-level PR roles.
Participants will learn the basic principles of PR through group work and debates about their own organisations, hands-on practical activities and analysis of examples from practice.

Course Content
• Introduction to the course
• What is PR and what is its value?
• Knowing who your stakeholder groups are and how to reach them
• Creating a basic PR plan, measuring and evaluation
• Professional and Ethical PR
• Effective media relations; building and maintaining relationships with mass and social media opinion leaders
• Social media for PR